Take the next step then have some fun.

Dennis Nilsen   Taking the lives of 15 boys and men over a five year period from 1978 to 1983, some being homeless, others who he met in pubs, Nilsen’s first victim’s fate was sealed on 29th December 1978 when he was invited to go to Nilsen’s garden flat after meeting him in a London pub. In an effort to stop the man from leaving the next morning, Nilsen strangled him with a tie whilst he was still sleeping, before drowning him. He then proceeded to wash the victim prior to disposing of the body under the floorboards, something he came to use regularly, along with wardrobes, basin units and garden sheds. By 1981, Nilsen had killed 12 people at his current flat and in 1982 he moved to a top floor flat in Muswell Hill, London. This flat meant that when he killed again – and he would, a further 3 times – he would have to find another way of disposing of the bodies. To solve his problem, he took to boiling the heads of his victims and after dissecting the bodies ...

Have fun with your pimples! That was likely the thinking of Gideon Amichay, Chief Creative Officer and partner at Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv, Israel, when he created a campaign for Clearex acne treatment gel. A pimply-faced, 5-metre-tall climbing wall at Israel’s largest climbing centre exposed 8,000 teenagers per month to the brand during their summer holidays. The agency’s online take on the same predicament earned it a perch on 2009 Cannes Cyber Lions shortlist. Teenagers entered their friends’ photos online and pimpled their faces liberally. The only way for the friend to remove the pimples? Use “online” Clearex, of course. This campaign gained over 2.7 million exposures and 25,000 active surfers in under 48 hours.